Service

Performance ads management

B2B ad budgets are wasted when they target broad audiences instead of in-market accounts. We manage LinkedIn, Google, and Meta ad campaigns that combine intent signals with precision targeting, so every dollar drives pipeline, not just impressions.

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PROOF OF IMPACT

The numbers speak

Real impact, measured by the metrics that matter.

lower cost per lead with signal-informed targeting

ROAS improvement vs. traditional B2B ad campaigns

of ad spend concentrated on accounts showing intent

OUR APPROACH

Our approach to Performance ads management

Multi-platform strategy

LinkedIn for account-based targeting, Google for high-intent search capture, Meta for retargeting and lookalikes. We design the channel mix based on your ICP and where they research.

Signal-informed targeting

We layer intent signals, CRM data, and 6sense audiences onto ad platform targeting. Your ads reach accounts that are actively researching your category, not just matching a job title.

Creative & messaging

Ad creative that speaks to buyer signals, not generic value props. Different messaging for different intent stages. Ads that feel relevant because they are.

Pipeline attribution

Full-funnel tracking from ad impression to closed deal. Know which campaigns, creatives, and audiences generate pipeline, not just clicks and form fills.

PHILOSOPHY

Our Philosophy

Pipeline, not impressions

We measure success by pipeline generated, not impressions served. Every campaign is optimized for revenue outcomes.

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Most B2B ad dashboards show impressions, clicks, and CPL. None of these tell you whether ads are generating pipeline. We build full-funnel attribution that connects ad spend to pipeline and revenue, the only metrics that matter.

Signal-led targeting

Traditional targeting uses demographics. We layer in intent signals so your ads reach accounts that are actually in-market.

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A VP of Marketing at a 500-person SaaS company is a valid targeting parameter. A VP of Marketing at a 500-person SaaS company that just visited your competitor's pricing page, posted about changing their marketing stack, and has a 6sense score of 85, that's a buyer. We target buyers.

Test, don't guess

Every campaign runs with structured A/B tests. Creative, messaging, audiences, and offers, all tested systematically.

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We don't guess what works. We test creative variations, messaging angles, audience segments, and offers with statistical rigor. Winners get scaled. Losers get replaced. Every campaign improves based on data.

Channel expertise

LinkedIn, Google, and Meta each require different strategies. Cookie-cutter approaches waste budget.

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LinkedIn is for account-based targeting and thought leadership. Google captures active search intent. Meta excels at retargeting and lookalike audiences. We design platform-specific strategies that play to each channel's strengths.

THE PROCESS

Strategy & execution

From audit to activation, here's how we deliver results.

Strategy & setup

We define your campaign strategy, set up tracking infrastructure, build audiences from CRM and intent data, and create initial ad creative.

Launch & test

Campaigns go live with structured A/B tests. We monitor performance daily, optimizing bids, audiences, and creative based on real engagement data.

Optimize & scale

Full-funnel analysis connects ad spend to pipeline. We double down on what works, cut what doesn't, and continuously improve ROAS.

Trusted by the most innovative companies worldwide

FAQ

Frequently Asked Questions

Stop wasting ad budget on accounts that will never buy.

Run signal-led ad campaigns that target in-market accounts and generate qualified pipeline.

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