Build your nextPredictable B2B revenue engine
We help sales-led B2B companies scale faster using AI-powered GTM systems, marketing automation, and data-driven growth strategies.
Years of experience
Projects delivered
Pipeline generated
Client satisfaction
Your partner in B2B sales success
At Insightstap, we help sales-led companies unlock product-led growth, automation, and analytics without rebuilding their entire GTM stack. We blend PLG motion, marketing automation, performance campaigns, and data intelligence to help you scale revenue like e-commerce, predictably, measurably, and repeatably.
The C.A.R.E.
values
C·Customer-centric
We solve real business problems, not surface-level tasks.
A·Authentic
Clear, honest, no fluff, always.
R·Results-driven
Revenue, pipeline, efficiency. Nothing else matters.
E·Expert-led
Deep specialization, real execution.
Vision
To make signal-led, AI-powered GTM the default operating system for B2B revenue teams worldwide.
Mission
We help B2B companies grow like e-commerce businesses by turning real-time buyer signals into automated, scalable revenue systems powered by AI.
Our story
Foundation
InsightsTap was founded by a team of seasoned professionals in martech, sales, and data analytics with a vision to redefine B2B sales success.
Passion
Born from a passion for innovation, InsightsTap saw the disconnect between traditional B2B sales tactics and the data-driven strategies driving e-commerce success.
Vision
Determined to bridge this gap, we assembled a team of experts with diverse backgrounds in sales, marketing, and technology.
Future
We focus on developing innovative solutions that drive enterprises forward, aligning them with future trends and opportunities.
Why choose InsightsTap?
We work as an extension of your team, providing the expertise and support needed to navigate complex challenges and seize new opportunities.
Deep industry expertise
Decades of combined B2B, SaaS, and martech experience.
Results-oriented approach
Every action tied directly to revenue outcomes.
AI-powered GTM systems
Cutting-edge signal intelligence and automation.
Extension of your team
We embed, not just consult, real skin in the game.
End-to-end execution
From strategy to deployment, we own the full stack.
Data-driven strategies
Every decision backed by real-time analytics.
Leadership team
The people building the GTM engines, AI systems, and revenue infrastructure behind every InsightsTap engagement.
Ritesh Osta
Founder & CEO
20+ years with Fortune 500s and startups. Building the GTM engines, AI agents, and revenue systems behind some of the fastest-growing B2B teams globally
Swarnendu De
CTO
600+ products shipped. Harvard-certified. Serial entrepreneur. 18+ years architecting SaaS and AI platforms for Google, Best Buy, and 250+ startups, from model strategy to production-ready, scalable software. Author of advanced technology books.
Anirban Bhattacharya
Chief Operating Officer
Leads day-to-day operations and delivery at InsightsTap, aligning people, process, and systems so every engagement runs on time, at quality, and tied to measurable revenue outcomes.
Hassan Malik
VP, UK Sales
UK-based B2B growth leader helping enterprise sales teams shorten deal cycles, activate high-intent accounts, and close more revenue using signal-driven GTM systems and AI automation.
Moumita Dasgupta
VP, Branding
Crafting the brand identity behind InsightsTap's proprietary frameworks. Turning complex B2B offerings into sharp, memorable positioning that wins trust before the first sales call.
Annesha Dutta
Advisor, Customer Relations
Turning client engagements into long-term partnerships through consistent results and honest communication
Shivani Nath
VP, Performance Marketing
Owning PPC, SEO, and paid media strategy across every channel that matters, engineering campaigns where every dollar spent is traceable to pipeline and revenue.
Let's build your revenue engine
Ready to take your B2B sales to the next level? Get in touch with our team today to schedule a consultation and see how InsightsTap can help you unlock your full potential.