Service

CRM & ads integration

Your CRM knows which leads converted. Your ad platforms don't. That disconnect means your ads optimize for clicks instead of pipeline. We connect your CRM to your ad platforms, enabling offline conversion tracking, audience sync, and closed-loop reporting that ties every ad dollar to revenue.

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PROOF OF IMPACT

The numbers speak

Real impact, measured by the metrics that matter.

closed-loop attribution from ad click to closed deal

improvement in audience targeting with CRM data sync

better ad optimization with offline conversion signals

OUR APPROACH

Our approach to CRM & ads integration

Offline conversion tracking

We send CRM conversion events, MQL, SQL, opportunity created, closed-won, back to ad platforms. Google and LinkedIn algorithms optimize for pipeline, not just form fills.

Audience sync

Customer lists, high-value prospects, and lookalike audiences synced automatically from your CRM to ad platforms. Target your best accounts and find more like them.

Closed-loop reporting

Know exactly which campaigns, keywords, and ads generated pipeline and revenue. No more guessing which half of your ad budget works.

Exclusion & suppression lists

Automatically exclude existing customers, current opportunities, and disqualified leads from ad targeting. Stop paying to advertise to people who already bought.

PHILOSOPHY

Our Philosophy

Optimize for pipeline, not clicks

When ad platforms only see form fills, they optimize for form fillers. When they see pipeline, they optimize for pipeline.

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Google's Smart Bidding and LinkedIn's conversion optimization are powerful, but only if they have the right conversion signal. Feeding pipeline events back to ad platforms fundamentally changes what the algorithm optimizes for, resulting in dramatically better lead quality.

CRM is your best audience source

Your CRM contains your best customers. That data should power your ad targeting, not sit in a database.

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Lookalike audiences built from your best customers outperform demographic targeting every time. CRM-synced exclusion lists stop you from wasting budget. Customer match audiences enable upsell campaigns. Your CRM is a targeting goldmine.

Close the loop

Without closed-loop reporting, marketing can't prove ROI and leadership can't make informed budget decisions.

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The most common question in B2B marketing is 'what's working?' Without closed-loop reporting, nobody knows. We connect every ad touchpoint to pipeline and revenue so you can answer that question with data, not guesses.

Automate the sync

Manual list uploads are error-prone and always out of date. We automate CRM-to-ad sync so audiences are always current.

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Manual CSV uploads to ad platforms are a common practice, and a terrible one. Data goes stale immediately. We build automated syncs that keep audiences, conversions, and exclusions updated in real-time.

THE PROCESS

Strategy & execution

From audit to activation, here's how we deliver results.

Map data & integrations

We map your CRM pipeline stages, define which events to send to ad platforms, and plan the integration architecture.

Build & connect

Offline conversion tracking, audience sync, and exclusion lists, all configured and tested. CRM data flows to ad platforms automatically.

Report & optimize

Closed-loop dashboards showing ad-to-pipeline attribution. Ongoing optimization as algorithms learn from pipeline signals.

Trusted by the most innovative companies worldwide

FAQ

Frequently Asked Questions

Connect your CRM to your ads. Optimize for revenue, not clicks.

Build closed-loop integration between your CRM and ad platforms for true pipeline attribution.

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