Service

RB2B services

RB2B identifies the actual people visiting your website, not just companies, but individual names, titles, emails, and LinkedIn profiles. We implement RB2B and build the automation layer that turns anonymous visitors into qualified pipeline within hours, not weeks.

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PROOF OF IMPACT

The numbers speak

Real impact, measured by the metrics that matter.

of anonymous website traffic identified at person level

faster speed-to-lead vs. waiting for form fills

higher conversion on visitors identified by RB2B

OUR APPROACH

Our approach to RB2B services

RB2B implementation

Pixel installation, tracking configuration, and data validation. We ensure RB2B captures maximum visitor data while respecting privacy regulations.

Slack & CRM routing

Real-time alerts when high-value visitors hit your site. Identified visitors routed to Slack channels, CRM records, and outreach sequences automatically.

Visitor scoring & filtering

Not every visitor matters. We build scoring rules that filter by page visited, time on site, company size, and ICP fit, so your team only sees visitors worth pursuing.

Outreach automation

Identified visitors automatically enter personalized outreach sequences within minutes. The page they visited becomes the conversation starter.

THE DIFFERENCE

Anonymous traffic vs. identified pipeline

After: RB2B identification

Person-level identification on 40% of US traffic
Name, title, email, and LinkedIn delivered instantly
Real-time Slack alerts for high-value page visits
Automated outreach within minutes of visit
Visitors scored by page, time on site, and ICP fit
Every identified visitor enriched and routed to CRM

Before: invisible visitors

98% of website visitors leave without a trace
Only form-fillers make it into your CRM
No idea who is reading your pricing page
Sales follows up days after the visit, if at all
Marketing spends on traffic with no conversion path
High-intent visitors lost to competitor follow-up

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PHILOSOPHY

Our Philosophy

Person-level, not company-level

Knowing a company visited your site is useful. Knowing the exact person, their title, and the page they viewed is actionable.

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Traditional visitor identification tells you 'Acme Corp visited your pricing page.' RB2B tells you 'Sarah Chen, VP of Marketing at Acme Corp, spent 4 minutes on your pricing page.' That's the difference between a data point and a conversation starter.

Speed is the advantage

The company that responds within an hour has a 7x higher chance of qualifying the lead than the one that waits a day.

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Website visitors are in research mode right now. An hour from now, they're back to work. A day from now, they've visited three competitors. RB2B combined with automation ensures you're first to respond, every time.

Signal, not surveillance

We use visitor data to start relevant conversations, not to create creepy experiences.

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The goal isn't to say 'I saw you visited our site.' It's to reference the topic they were researching and offer genuine value. The visitor data informs the conversation, it doesn't become the conversation.

Part of the stack

RB2B alone is a notification tool. Connected to your CRM and outreach, it becomes a pipeline engine.

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RB2B's real power comes from integration. Connected to your CRM for record creation, your enrichment tools for additional context, and your outreach platform for automated follow-up, it becomes the front door to your entire GTM system.

THE PROCESS

Strategy & execution

From audit to activation, here's how we deliver results.

Implement & configure

RB2B pixel installation, tracking setup, and data validation. We ensure maximum identification rates while maintaining compliance.

Build routing & automation

Slack alerts, CRM routing, visitor scoring, and outreach sequences. High-value visitors trigger automated workflows within minutes.

Optimize & scale

We monitor identification rates, scoring accuracy, and outreach conversion, continuously refining who gets routed and how.

Trusted by the most innovative companies worldwide

FAQ

Frequently Asked Questions

Stop letting website visitors leave anonymous. Identify them.

Implement RB2B and turn anonymous website visitors into qualified pipeline within hours.

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