Service

Clay services

Clay is the most powerful enrichment tool in B2B, if you know how to use it. Most teams set up basic enrichment and miss 90% of what Clay can do. We build enrichment workflows that waterfall across 50+ data providers, score leads with AI, and push enriched data directly into your CRM and outreach tools.

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PROOF OF IMPACT

The numbers speak

Real impact, measured by the metrics that matter.

enrichment coverage vs. single data providers

data accuracy with waterfall enrichment logic

reduction in manual prospect research time

OUR APPROACH

Our approach to Clay services

Waterfall enrichment workflows

We build multi-step enrichment that tries Provider A first, falls back to Provider B, then C. Maximum coverage, minimum cost. 50+ data providers orchestrated automatically.

AI-powered lead research

Clay's AI columns do things no other tool can, summarize a company's recent news, extract tech stack from their website, or score ICP fit using natural language. We design these AI workflows for your specific use case.

CRM & outreach integration

Enriched data doesn't help if it stays in Clay. We push enriched contacts, company data, and scores directly into HubSpot, Salesforce, Apollo, or your outreach platform.

Signal-triggered enrichment

New website visitor? Enrich immediately. New funding round detected? Pull the executive team. We trigger enrichment workflows based on real-time signals.

THE DIFFERENCE

Manual prospecting vs. waterfall enrichment

After: Clay enrichment

50+ providers waterfalled for 85%+ coverage
AI columns auto-summarizing company news & tech stack
Real-time enrichment triggered by signals
ICP scoring applied automatically to every lead
Enriched data pushed directly into CRM and sequences
Personalized outreach powered by rich context

Before: manual research

SDRs spending 2 hours per prospect on research
One data provider with 40% coverage gaps
Stale contact data from last quarter's list buy
No company context beyond name and industry
Enrichment runs in weekly batch jobs
Outreach sent with generic, unresearched messaging

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PHILOSOPHY

Our Philosophy

Waterfall everything

No single data provider has complete coverage. Waterfall logic across 50+ providers maximizes accuracy and minimizes cost.

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ZoomInfo might have 60% coverage. Apollo adds another 20%. Clearbit fills more gaps. By waterfalling across providers in the right order, we achieve 85%+ accuracy at a fraction of the cost of any single enterprise data contract.

Enrichment is the foundation

Every outreach, every ad, every workflow is only as good as the data behind it. Enrichment isn't optional, it's foundational.

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Sending outreach without enrichment is like driving blindfolded. You don't know the company size, the buyer's role, the tech stack, or the recent context. Enrichment turns a name into a qualified, contextual lead.

AI-native research

Clay's AI columns are a superpower most teams don't use. We build AI research workflows that replace hours of manual work.

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Clay's AI can analyze a company's website, summarize their recent news, extract their tech stack, and score ICP fit, all automatically. Most teams don't know these capabilities exist. We design custom AI research workflows that turn Clay into your automated research team.

Real-time, not batch

Enrichment should happen the moment a signal fires, not in a weekly batch job.

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Batch enrichment means stale data. We build real-time enrichment pipelines that trigger instantly, when a new visitor is identified, when a signal fires, when a lead enters your CRM. Fresh data means relevant outreach.

THE PROCESS

Strategy & execution

From audit to activation, here's how we deliver results.

Map enrichment needs

We identify what data you need on every lead, company info, contact details, tech stack, funding, ICP scoring, and design the enrichment architecture.

Build Clay workflows

Waterfall enrichment, AI research columns, scoring models, and integration with your CRM and outreach tools. All automated, all tested.

Optimize coverage & cost

We monitor enrichment hit rates, accuracy, and provider costs, continuously optimizing the waterfall order and data sources.

Trusted by the most innovative companies worldwide

FAQ

Frequently Asked Questions

Stop using 10% of Clay's power. We'll unlock the other 90%.

Build enrichment workflows that waterfall across 50+ providers and push rich data into your CRM automatically.

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