Service

6sense services

6sense reveals which accounts are actively researching your category, before they ever visit your website. We implement 6sense and connect its predictive intelligence to your ads, outreach, and CRM so your team focuses on accounts that are actually ready to buy.

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PROOF OF IMPACT

The numbers speak

Real impact, measured by the metrics that matter.

prediction accuracy for in-market accounts

pipeline generated from intent-matched accounts

shorter sales cycles when targeting in-market accounts

OUR APPROACH

Our approach to 6sense services

6sense implementation

Account matching, intent keyword configuration, buying stage setup, and segment creation. We configure 6sense to accurately identify in-market accounts for your specific category.

Segment & audience creation

Dynamic segments based on buying stage, intent topics, firmographics, and engagement level. Audiences that automatically update as accounts move through their buying journey.

Ad platform integration

Push 6sense audiences directly to LinkedIn, Google, and Meta ads. Target only accounts showing real intent, not entire TAM lists.

Sales intelligence & alerts

Real-time alerts when target accounts surge in intent. Buying stage dashboards that show your sales team exactly which accounts to prioritize this week.

THE DIFFERENCE

Guessing vs. predictive intelligence

After: 6sense precision

Dynamic segments by buying stage and intent topic
85% prediction accuracy on in-market accounts
Ad spend concentrated on Decision-stage accounts
Sales prioritizing accounts with surging intent
Unified view of account journey across all channels
Engaging buyers during research, before competitors

Before: guesswork

Targeting your entire TAM with the same message
No visibility into which accounts are in-market
Ad budget spread thin across cold audiences
Sales calling accounts with zero buying intent
Marketing and sales arguing over lead quality
Competitors engaging your buyers before you do

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PHILOSOPHY

Our Philosophy

Predict, don't React

Waiting for inbound leads means waiting for buyers who've already evaluated competitors. 6sense lets you engage during the research phase.

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By the time a buyer fills out a form, they've typically completed 70% of their evaluation. 6sense identifies accounts during the research phase, giving your team the opportunity to shape the conversation before competitors enter the picture.

Buying stages matter

An account in 'Awareness' needs different treatment than one in 'Decision.' 6sense buying stages guide your GTM actions.

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6sense's buying stage model, Awareness, Consideration, Decision, Purchase, tells you not just who's in-market, but where they are in their journey. We map each stage to specific GTM actions: awareness gets educational content, consideration gets comparison ads, decision gets direct outreach.

Intent + ICP = pipeline

Intent without ICP fit is noise. ICP without intent is cold outreach. Together, they're your best pipeline source.

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A large enterprise showing intent for your category is valuable. A large enterprise showing intent that also matches your ICP, uses complementary technology, and recently received funding, that's your next customer. We layer 6sense intent with ICP data for maximum precision.

Connected to everything

6sense data should flow into your ads, your CRM, your outreach, and your sales dashboards, not sit in a standalone platform.

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6sense is most powerful when its data flows everywhere, informing ad targeting, prioritizing sales outreach, triggering email sequences, and updating CRM records. We build the integrations that make 6sense intelligence actionable across your entire GTM stack.

THE PROCESS

Strategy & execution

From audit to activation, here's how we deliver results.

Configure & calibrate

We set up 6sense with your ICP, intent keywords, buying stages, and account matching. Calibration ensures the predictions match your actual buyer behavior.

Build segments & integrations

Dynamic segments for each buying stage, connected to your ad platforms, CRM, and outreach tools. Intent data flows automatically into every GTM channel.

Activate & optimize

Launch intent-matched ad campaigns, enable sales alerts, and continuously refine keywords, segments, and buying stage definitions based on conversion data.

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FAQ

Frequently Asked Questions

Target accounts that are actually ready to buy.

Implement 6sense predictive intelligence across your ads, outreach, and CRM.

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